This year’s flooring innovation at Stockholm Design Week 2021 - wide planks in light cured ash from Bjelin

Cured Ash flooring - Bjelin Stockholm Design Week 2021 #TheFloorIsYours

2021-02-10 | pressrelease

Bjelin’s ash wooden floors are the latest addition to the collection of cured wood. The wood surface is pressed under high temperature in order to become durable. The matte lacquer protects the wooden surface against stains, making the floor virtually maintenance free while upholding the warm feeling of a wooden floor.

"Our cured wooden floors have fast become a bestseller, says Johan Larsson, sales- and marketing director at Bjelin. Our latest innovation, cured flooring is as groundbreaking as the three-layer parquet was when introduced in the 1940s. We can see a similar shift now with our new category of affordable and sustainable cured wooden floors."

Bjelin’s cured wooden floors are durable and meet the highest quality- and environmental standards. With the new technology, more flooring surface is produced from each tree. The fully automated manufacturing process is resource-efficient and any leftover wood waste is ground to a powder used to produce new flooring. Bjelin also always employs the latest klick flooring technology without using any adhesives.

The cured wood technology is developed by Bjelin’s sister company Välinge Innovation and the floors are produced in a state of the art facility in Viken, a small community in southern Sweden.

In order to meet the increased demand of cured wooden floors, Bjelin is now constructing another flooring factory in Ogulin in Croatia. The Ogulin 2 plant will be the world’s largest flooring factory when it opens in 2027.

The press release at Mynewsdesk

About Bjelin

Bjelin is part of the Swedish family-owned Pervanovo company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in Croatia. The group has 2200 employees with a yearly turnover of close to 2 billion SEK. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s before introducing the innovative click flooring in the 1990s, now the company group's leading product line. Bjelin's global sales organization are currently marketing their latest green flooring innovation, Hardened Wood, a technology for creating durable and eco-friendly flooring. Hardened Wood made by Woodura® technology is patented by the group’s R&D company Välinge Innovation AB.

Press contact

Tomas Klinta

Tomas Klinta

Art/Creative Director

[email protected]

More news

Bjelin named Company of the Year in Helsingborg

Bjelin has been nominated Company of the Year in Helsingborg, Sweden - where the Bjelin HQ is based - motivated by the company's focus on innovation, modern leadership and sustainability.

Stunning Bjelin products at CDW in May!

Bjelin will participate in the UK’s leading design festival, Clerkenwell Design Week, on the 23rd-25th of May 2023

New Bjelin flooring products

Bjelin has launched a new range of hardened wood floors – with updated and improved colours, formats and technologies. The company has entered an exciting phase of growth and has expanded into new markets with more products to be launched throughout the year.

Bjelin Hardened Wood wins Best Overall Product Award at TISE 2023

Bjelin Hardened Wood won an Award for the Commercial range 33 at The International Surface Event (TISE) 2023. Featuring the innovative technologies 5G® Dry™ and Woodura® from Välinge Innovation, the sustainable Hardened Wood Commercial series was awarded Best Overall Product.

Bjelin acquires the Croatian furniture producer Spin Valis

Pervanovo Invest AB, the parent company of Bjelin industries in Croatia and Välinge Group in Sweden, has through its subsidiary Välinge Croatia signed an agreement to acquire 85% of the shares in the Croatian furniture company Spin Valis. The intention is to acquire 100% of the shares.

Record sales of hardened wooden floors

The new flooring category, hardened wooden flooring, quickly became a success in the market when it was first launched by Bjelin just a few years ago. This popular flooring product is now breaking the sales record already during the first quarter of the year.

Bjelin increases investments in production

Bjelin will counter the general scarcity of building materials that affects the construction and flooring industry by increasing the investments in its production capabilities.

Bjelin supports Ukraine

Floor innovator Bjelin supports the humanitarian crisis in Ukraine and ends all sales to Russia and Belarus.

Bjelin initiates clean energy program with solar cells powering its manufacturing

The flooring production is partly powered by solar panels placed on the roofs of the facilities. The company from the south of Sweden, now ready for the next step, is investing heavily in solar power in its transition towards energy self-sufficiency.

Nordic sales offensive for Bjelins eco-friendly wooden flooring

By expanding Bjelins sales organisation to Norway, Bjelin has now reached their target of having a presence in all Nordic countries. Bjelins pan-nordic sales organisation is tasked with bringing the latest flooring innovation, the hardened wooden flooring to the market for architects, special projects and building materials.

Bjelin strengthens Danish sales team - Peter Bøje Olsen will focus on the project market

Swedish flooring manufacturer Bjelin builds on the continuous growth in the Danish market and expands its sales team with new Key Account Manager Peter Bøje Olsen who has extensive experience from the flooring industry.

Flooring company Bjelin invests in click furniture

Bjelin, renowned for its eco-friendly and durable click flooring, invests in furniture assembled entirely without glue, nails, screws or any other specialty tools drawing on the same patented click lock technology used in their flooring products.

Bjelin becomes Europe’s largest manufacturer of oak veneer with the acquisition of Croatian Spacva

Bjelin becomes Europe’s largest manufacturer of oak veneer with the acquisition of Croatian Spacva.

Prettypegs and Bjelin challenge home improvers

Prettypegs makes accessories which add new designs to basic furniture. Bjelin sells beautiful sustainable wooden flooring from different types of wood and designs. Together, they inspire home improvers to make something new of leftover planks in the new challenge #PrettyBjelinDIY on social media.

Bjelin expands with new sales recruitment in Finland

Flooring company Bjelin strengthens its offer for the Finnish market with Robert Etholén joining the sales team.

Bjelin grows with new key recruit to the sales team in Denmark

Bjelin, based in Scania, Sweden, has an expansive growth strategy and strengthens its sales organization with a new Key Account Manager in Denmark, adding a building block to Bjelins danish sales team while continuing recruitment of more sales people in the coming period.

Bjelin first to market with its cured wooden flooring in wide patterned herringbone

Flooring innovators Bjelin introduces a world unique flooring innovation. Bjelin first with cured wooden flooring in wide patterned herringbone.

This year’s flooring innovation at Stockholm Design Week 2021 - wide planks in light cured ash from Bjelin

Bjelin’s ash wooden floors are the latest addition to the collection of cured wood. The wood surface is pressed under high temperature in order to become durable. The matte lacquer protects the wooden surface against stains, making the floor virtually maintenance free while upholding the warm feeling of a wooden floor.

Bjelin gives the floor to Joyn Studio who inspires with art from The Ode To

The renowned interior architects at Joyn Studio have created a room-box for carefully selected objects of art from The Ode To, playfully framed in a classic herringbone pattern. Welcome to an inspirational exhibition in the showroom of flooring company Bjelin, Sibyllegatan 38 in Stockholm during Stockholm Design Week 2021.

Bjelin builds the world's largest wooden flooring factory

Woodura, a flooring technology developed by Välinge Innovation, has become a sales success and demand for Bjelin's cured wooden floors is growing. The company's owner, Pervanovo Invest AB, is therefore investing EUR 200 million in another state-of-the-art plant in Croatia, which will be the world's largest flooring factory.

Bjelin floors delivers on its promises!

Bjelin owns the production chain from the innovation & design stage to the finished product, which is unusual in the industry. The group hence controls the sustainability aspect in all steps of the process - from forests to flooring.

World Class Swedish innovation

The company group Bjelin’s business areas employs thousands of people in Sweden and Croatia with a turnover of billions of SEK, has its origins in Välinge Innovation, a research & development company in the flooring and furniture industry.

Reinventing the flooring market

Bjelin’s vision is to become the world’s largest and most sustainable flooring company

Entrepreneur Darko Pervan consolidates flooring group under new brand name Bjelin

The Pervan family’s Swedish company Pervanovo Invest AB with brands such as Välinge Innovation and Bjoorn Flooring, consolidates its flooring operations under a new business area – Bjelin.