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Bjelin grows with new key recruit to the sales team in Denmark

Lasse Svendsen, Key Account Manager, Bjelin Denmark.
2021-04-14 | pressrelease

Bjelin, based in Skåne, Sweden, has an expansive growth strategy and is now strengthening its sales organization with a new Key Account Manager in Denmark, thereby adding a building block to Bjelins danish operations while continuing recruiting to the sales team in the coming period.

Before joining Bjelin, Lasse Svendsen was Key Account Manager at Bygma in Horsens and has extensive experience in selling building materials. He has previously worked in sales at HF Defta and held the position as Sales Manager at STARK in Breadstrup. At Bjelin, Lasse will focus on establishing Bjelins flooring products for the building supply markets in Fyn and Jylland.

"Lasse Svendsen's vast experience from the building supply trade, great customer relations and a genuine curiosity for our innovative flooring products makes him a dream recruit for Bjelin. It is with great joy that we welcome Lasse to our sales team, says Henrik Ottesen, Country Manager, Bjelin Denmark."

Bjelins success is based on smart fully automated production and green innovations. All wooden waste from production is used to make new flooring. Through a patented curing process where the surface is hardened in high temperatures and under extreme pressure, floors with capability to withstand excessive wear and tear are produced. As a result, Bjelin can offer flooring of the highest quality, reasonably priced and environmentally friendly.

"Denmark, where we now are building a strong sales organisation, is a mature market for our flooring products. We are looking forward to further additions to the sales team after the summer, says Johan Larsson Sales and Marketing Director at Bjelin."

    The development of the world leading technology that makes the floors durable and environmentally friendly is made in partnership with Bjelins sister company Välinge Innovation AB, famous for inventing the global success story click lock flooring. Bjelin are currently investing in fully automated production of wooden flooring in combination with world leading green technologies in both Sweden and Croatia.

    Press contact

    Johan Larsson

    Johan Larsson

    CEO, Bjelin Sweden

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