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Bjelin expands with new sales recruitment in Finland

Robert Etholén, Bjelin in Finland.
2021-04-22 | pressrelease

Flooring company Bjelin strengthens its offer for the Finnish market with Robert Etholén joining the sales team.

Bjelin, with production facilities and a logistics center in Viken, southern Sweden, is currently constructing the world’s largest wood flooring factory in Croatia. In parallel, the flooring company is growing its international sales organisation with Finland being one of the prioritized markets.

Prior to joining Bjelin, newly appointed Robert Etholén was employed by Lektar Oy/Knauf Insulation Oy as sales representative and product expert. Robert is highly skilled, has extensive experience of working with construction projects and will be an excellent addition to Bjelins Finnish operations.

“I have great expectations and look forward to working with Bjelins highly qualitative product line in the Finnish market. This is a unique opportunity for me to work with products that are entirely new to Finland. As soon as it becomes safe to travel, I hope to be able to visit the hypermodern production facility in Viken, Skåne and meet all of my new colleagues”, says Robert Etholén.

Bjelins documented successes are mainly built on innovative green flooring technology like the cured wooden floors. The flooring can withstand wear and tear and is equipped with the latest klick lock technology which makes the flooring both moisture resistant and easy to install. Bjelins entire product line will be available in building supply outlets throughout Finland. Bjelins innovative products and eco-friendly manufacturing methods have already drawn huge interest from the Finnish flooring market.

Bjelins expansion to Finland is part of the company’s international growth strategy with the aim to become the world’s largest and most sustainable flooring company.

Read more about Bjelins innovative flooring here www.bjelin.com

Press contact

Johan Larsson

Johan Larsson

CEO, Bjelin Sweden

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