Reinventing the flooring market

Bjelin’s vision is to become the world’s largest and most sustainable flooring company

2020-01-03 | news

Bjelin, as one of the world's largest flooring producers has set a production target of 10 million square meters of flooring per year.

Using conventional production methods, an oak can yield approximately 40 square meters of traditional parquet flooring. With Bjelin’s Woodura-technology, the same oak yields 400 square meters of cured wood.

In addition, less waste is created with Bjelin’s process. In traditional parquet manufacturing, 65% of the raw material is used for parquet flooring while the rest is used as fuel. Bjelin’s technology for producing cured wood utilizes the waste for filling material for ceramic composite and cured wood. The minimal amount of residue still left is turned into pellets which heats the factories.

Fast facts

Number of employees: 1 000
Sales: 1,3 billion SEK
Corporate Headquarters: Viken, Skåne (southern part of Sweden)

The press release at Mynewsdesk

About Bjelin

Bjelin is part of the Swedish family-owned Pervanovo company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in Croatia. The group has 2200 employees with a yearly turnover of close to 2 billion SEK. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s before introducing the innovative click flooring in the 1990s, now the company group's leading product line. Bjelin's global sales organization are currently marketing their latest green flooring innovation, Hardened Wood, a technology for creating durable and eco-friendly flooring. Hardened Wood made by Woodura® technology is patented by the group’s R&D company Välinge Innovation AB.

Press contact

Tomas Klinta

Tomas Klinta

Art/Creative Director

[email protected]

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