Bjelin will exhibit at The Flooring Show South in Sandown Park, Surrey, from April 15th to 16th, 2026. Against a backdrop of the industry’s latest innovations, Bjelin will present its high-tech wood flooring, rooted in Scandinavian design and sustainability.
The company’s durable, high-tech wood flooring will be the focus, including the new Woodura Herringbone 3.0, versatile Woodura Planks 3.0 – complete with colour-matched flooring accessories – and the award-winning slate-inspired Nadura Tiles. The latest comprehensive range of Point of Sale stands for retail customers will also be introduced for the first time.
“We’re excited to connect with retailers and distributors,” says Simon Darbyshire, Managing Director of Bjelin UK. “Our innovative, Scandinavian-designed wood flooring is ideal for the residential sector. Sustainability is at the forefront of what we offer, along with high-quality European wood, sleek design and skilled craftsmanship.”
Bjelin’s hardened wood floors feature the patented Woodura technology, a high-quality solution that maximises the use of raw materials while creating 100% real wood floors that are stronger and more water-resistant than traditional wood floors. Available in planks of sizes S, M, L, XL and XXL – plus herringbone in both classic and larger, more modern sizes.
“At Bjelin, we believe in making better use of materials and ensuring every part of the log is used,” says Simon Darbyshire. “Our innovative technologies help reduce waste and support a circular product lifecycle.”
Our Woodura flooring is now even more water-resistant than before, giving you extra peace of mind in everyday life. It’s designed to handle spills – and even standing water for up to 72 hours without liquid penetrating the joints or damaging the surface. Bjelin’s floors also feature advanced click technology, developed by sister company Välinge Innovation, including the leakproof 5G Dry that means a fast, easy, and durable installation with a watertight joint.
Meet us at Stand A70.
