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Bjelin opens its first showroom in Norway

Visit the showroom in Oslo at Drammensveien 130, bygg C.
2025-10-22 | pressrelease

Bjelin is proud to announce the opening of its first Norwegian showroom, located in central Oslo. This 265 sqm space showcases the future of flooring, offering architects, designers and homeowners a chance to experience the company’s innovative products up close.

“Opening our first showroom in Norway is a big milestone for us,” says Simen Torstensen, Regional Manager Europe. “Norwegian customers are highly design-conscious, and we’re proud to now have a local space where they can discover our sustainable flooring collections in person.”

The showroom is located within a shared space alongside a kitchen supplier and another flooring company. A local office will also be established here, incorporating customer support and operational functions. “After four years of presence in Norway, we’re ready to take the next step – building a long-term foundation with a strong local team, administrative capacity and native-language support,” says Bjelin CEO Fredrik Alfredsson. “We see great potential for growth in Norway, and this strategic decision has evolved naturally as we’ve reached a new level of volume in this market.”

At the heart of Bjelin’s showroom is Woodura Planks 3.0, available in a variety of sizes – from the sleek and practical Small to the wide and luxurious XXL. The showroom provides a hands-on opportunity to compare colours, gradings and finishes, helping customers find the perfect flooring solution for their next project.

The newly released Woodura Herringbone 3.0 will also be on display, now available in bold new colours and formats. This modern take on a classic pattern is designed to inspire creativity through its flexible installation patterns.

Bjelin's hardened wood floors feature the patented Woodura technology, a high-quality solution that maximises the use of raw materials while creating 100% real wood floors that boast three times the strength of conventional wood floors. They’re also easy to install due to the robust click technology, developed by sister company Välinge Innovation.

Visit the showroom in Oslo at Drammensveien 130, bygg C.

Bjelin looks forward to sharing more news as the company grows its business. 

About Bjelin

Bjelin, part of the Pervanovo Invest AB group, designs and manufactures wood flooring and furniture using advanced technology developed by its sister company, Välinge Innovation AB – the original inventor of the click flooring system. Production takes place in state-of-the-art factories in Sweden and Croatia, where Bjelin uses premium, FSC®-certified raw wood materials. Skilled employees, drawing on generations of experience, refine the renowned Slavonian oak, ensuring exceptional quality in every product.

Press contact

Ulrik Petersson

Ulrik Petersson

CMO
[email protected]
+46722314413

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