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View Bjelin’s new wood flooring at BDNY

2025-10-19 |

Bjelin will showcase its latest innovative, commercial flooring at BDNY from the 9th–10th of November 2025. The leading hospitality event in New York City brings brands, designers and vendors together – shaping lasting partnerships.

Bjelin’s brand-new wood-based Nadura Tiles will be on display, together with the latest Woodura Planks 3.0 and Woodura Herringbone 2.0 – a modern and more durable take on a classic that’s ideal for commercial settings!

“We're excited to exhibit at BDNY and to show our latest Scandinavian-designed flooring,” says Bob Naida, Bjelin’s Residential and Commercial National Sales Manager in the US. “With cutting-edge technology from our sister company Välinge Innovation, these floors offer a distinct competitive advantage in high-traffic environments.”

Bjelin's hardened wood floors feature the patented Woodura technology, a high-quality solution that maximizes the use of raw materials while creating 100% real wood floors that boast three times the strength of conventional wood floors. Now available in planks sizes S, M, XL and XXL – plus herringbone with larger, more contemporary panels.

The new Slate Collection, featuring Nadura Tiles, is powered by Nadura technology, providing a high level of wear and impact resistance superior to traditional wood floors. With deep textures and natural color variations, it delivers a cool yet inviting finish.

Bjelin’s floors also feature advanced click technology, developed by sister company Välinge Innovation, including 5G and 5G Dry, the leakproof solution that means a fast, easy, and durable installation with a watertight joint.

Meet us in booth 2564.

About Bjelin

Bjelin, part of the Pervanovo Invest AB group, designs and manufactures wood flooring and furniture using advanced technology developed by its sister company, Välinge Innovation AB – the original inventor of the click flooring system. Production takes place in state-of-the-art factories in Sweden and Croatia, where Bjelin uses premium, FSC®-certified raw wood materials. Skilled employees, drawing on generations of experience, refine the renowned Slavonian oak, ensuring exceptional quality in every product.

Press contact

Ulrik Petersson

Ulrik Petersson

CMO
[email protected]
+46722314413

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