Following a successful restructure that sharpened Bjelin’s focus on veneer, the company has decided to take the next step. After several years of developing its hardened wood Woodura concept, Bjelin is now making changes to further expand this product portfolio.
“Over the past year, the company has seen strong growth and increased market awareness of its Woodura products, confirming that this focus is aligned with market demand,” says Bjelin’s CEO Fredrik Alfredsson. “The decision fits with our long‑term ambitions from both a sales, operational and profitability point of view.”
Uncertain, declining demand and a negative outlook for solid wood products support this strategy, leading the company to reduce its non-veneer operations, including the sale of two sawmills and the closure of a third. “By investing wisely today, we create more stable opportunities over time,” explains Fredrik Alfredsson. “Clear priorities are essential if we are to succeed in a competitive and rapidly changing market.”
Looking ahead, the company will continue to invest in its European factories, including the state-of-the-art facilities Ogulin 2 and Viken, to support further growth through modern technology and more environmentally responsible production.
