Bjelin is stepping up its development in France by appointing FP BOIS as distributor for its Woodura flooring. The partnership is designed to support a more structured rollout of Bjelin’s wood flooring, with a focus on availability, visibility and service quality across specialist channels.
Five years after entering the French market, Bjelin’s appointment of FP BOIS as distributor – serving builder merchants and a network of timber and wood product traders – marks a major milestone in the company’s development. Over the past few years, Bjelin has made significant investments in both talent and production capabilities, delivering strong results despite a challenging economic environment.
“We are now reinforcing our distribution to professionals, providing consistent market coverage and closer support to merchants and specifiers across France,” says David Sarcinella, Managing Director Western Europe at Bjelin. “Through this collaboration, we aim to capture at least 10% of the wood flooring market in France by 2028.”
Based in Mimizan in southwestern France, FP BOIS is a well-established player with both manufacturing and distribution capabilities. With a nationwide sales organisation and strong presence across professional networks, the company brings local expertise and reach.
“We see strong potential in bringing Bjelin’s offering to the French market through a structured distribution approach,” says Eric Plantier, CEO at FP BOIS. “There is continued demand for wood flooring solutions that combine performance, design and practicality, and we believe this partnership will allow us to meet that demand together.”
“FP BOIS, with its nationwide sales team and established network, plays a key role in advancing Bjelin’s position in the French market,” says David Sarcinella. “We are now in a position to scale our presence and take a more leading role in the market.”
Bjelin develops and manufactures high-performance wood flooring solutions, featuring Woodura surface technology and the leakproof 5G Dry click system. This combination enhances durability, optimises the use of raw materials, and supports a more sustainable solution.
By joining forces with FP BOIS – renowned for its deep market expertise, extensive field teams, and powerful distribution network – Bjelin is positioning itself for accelerated growth and long-term success in the French market.
