Bjelin partners with Urban Surfaces in the US
Bjelin has entered into a strategic partnership with Urban Surfaces, a California-based flooring company with a strong foothold in the builder and multifamily segments. This collaboration marks a significant step in expanding Bjelin’s presence in both residential and commercial markets across the US.
The partnership opens up new opportunities for both companies to bring high-performance flooring solutions to a broader audience. Urban Surfaces will offer a curated selection of Bjelin’s products, including Woodura Planks with a brushed surface in the plank sizes L, XL and XXL, Woodura Herringbone and Nadura Tiles.
“We’re particularly enthusiastic about the durability of Bjelin’s hardened wood products, which are well-suited for high-traffic commercial environments,” says Jacob Olsson, VP of Product at Urban Surfaces. “Our team is eager to introduce these sustainable, design-forward solutions to customers.”
Urban Surfaces has national access to distribute these products commercially through builder channels. Residentially, the partnership will focus on ten key states along the West Coast, leveraging Urban’s established network and market expertise.
“We’re excited to work with a partner that shares our commitment to innovation and quality,” says Bob Naida, Bjelin’s Residential and Commercial National Sales Manager in the US. “Urban Surfaces’ strength in the builder and multifamily segment makes them an ideal collaborator as we expand our flooring presence in the US.”
Bjelin looks forward to sharing more news as the company grows its business.
