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Bjelin launches new Woodura herringbone range

Woodura Herringbone SANDVIKEN 3.0 Classic
2025-10-14 | pressrelease

Bjelin is excited to share its latest Woodura Herringbone range – with a fresh look in new colours and formats. This Scandinavian-designed flooring is created with patented technologies for a more durable and sustainable experience.

The new Woodura Herringbone 3.0 collection is available in four nature-inspired colours – Powder White, Misty White, Natural and the warm Terra Brown – offering a wide spectrum of tones to suit both classic and contemporary interiors. For design flexibility, the collection comes in two practical formats: the more traditional Classic (68 × 340 mm) and the bolder Modern, featuring larger panels (91 × 546 mm).

“This flooring is in line with our values as a company,” says Sara Onsmark, Bjelin’s Product Manager for Woodura. “We’ve taken a classic design and made it tougher, more resource-efficient and built to meet the demands of modern living and commercial spaces. Herringbone has never looked this good, and we’re convinced this is the future of flooring.”

The new 3.0 range features square edges without a bevel, resulting in a clean and seamless appearance. This design enhances the impression of a traditional herringbone floor, where each piece fits tightly together.

Woodura Herringbone 3.0 is powered by Woodura technology for enhanced impact- and water- resistance – while also maximising raw material use, leaving more trees standing in the forest. The collection coordinates effortlessly with Woodura Planks 3.0, ensuring consistency across spaces with identical colours.

“Woodura Herringbone 3.0 opens up new possibilities,” says Sara Onsmark. “It combines timeless design with advanced durability and sustainable innovation. Herringbone patterns bring elegance and character to any space, making it a perfect choice for both modern and traditional interiors."

Leakproof 5G Dry floor locking technology enables easy installation, with watertight joints preventing liquids from seeping through the seams and damaging the subfloor. Click flooring solutions ensure a simple, glue-free installation with no gaps between the panels – ideal for herringbone flooring.

About Bjelin

Bjelin, part of the Pervanovo Invest AB group, designs and manufactures wood flooring and furniture using advanced technology developed by its sister company, Välinge Innovation AB – the original inventor of the click flooring system. Production takes place in state-of-the-art factories in Sweden and Croatia, where Bjelin uses premium, FSC®-certified raw wood materials. Skilled employees, drawing on generations of experience, refine the renowned Slavonian oak, ensuring exceptional quality in every product.

Press contact

Ulrik Petersson

Ulrik Petersson

CMO
[email protected]
+46722314413

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