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Bjelin shows unique flooring solutions at Habitare

2025-08-13 |

Bjelin will present innovative flooring solutions at Habitare, one of the Nordic region’s leading furniture and interior design shows. At the event, taking place in Helsinki, Finland, from 10 to 14 September 2025, Bjelin will highlight two of its latest products: Woodura Herringbone 2.0 and Nadura Tiles.

The theme for Habitare 2025 is ‘Touch’, exploring the human need to feel and experience things sensorially. “Our Nadura Tiles are a perfect example of this theme,” says Tina Hämäläinen, Country Manager, Bjelin Finland. “They’re beautifully textured and offer a rich, tactile experience to touch and walk on.”

Nadura Tiles are wood-based tiles with natural colour variations and deep surface textures, creating a rich, tactile experience. They deliver warmth and comfort underfoot while also being extremely durable, ensuring they remain a stylish choice for years to come. “Nadura Tiles merge advanced Nadura technology with the warmth of wood and are engineered to ensure superior scratch, impact and stain resistance, as well as effortless maintenance,” explains Tina Hämäläinen.

Bjelin will also showcase its hardened wood herringbone floor – Woodura Herringbone 2.0 – which is a contemporary take on a flooring classic. It can be installed in multiple patterns, and unlike most traditional herringbone floors, Woodura Herringbone 2.0 is extremely durable and also easy to install, clicking into place without glue or nails.

The high-tech, patented Woodura technology makes it possible to compress and harden wood, producing floors that are three times stronger than traditional wood floors. Bjelin provides its Woodura flooring in a herringbone and plank format.

The company’s popular Woodura Planks 3.0 range will also be on display, showcasing the many colours and plank sizes available. “We’re excited about meeting architects, designers, students and individual customers, showing them the many possibilities of our innovative and creative flooring solutions,” says Tina Hämäläinen.

Meet the Bjelin team in Hall 6, Booth 6c60.

About Bjelin

Bjelin, owned by the Pervanovo Invest AB group, develops and manufactures a broad range of wood floors and furniture, as well as innovative flooring solutions made from new materials. The products incorporate advanced technologies developed by sister company Välinge Innovation AB, the inventor of the click floor. Production occurs in state-of-the-art factories in Sweden and Croatia, where Bjelin utilises high-quality, FSC®-certified raw wood materials. Skilled employees with generations of experience refine the renowned Slavonian oak, ensuring exceptional quality in every product.

Press contact

Ulrik Petersson

Ulrik Petersson

CMO
[email protected]
+46722314413

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